Last Updated: 5 November 2026
Draft prepared for Avalon Labs to review. This text must be checked by a qualified UK legal adviser before the shop is opened to the public.
Last updated: 30 October 2026
Who we are
Avalon Labs is a trading name of Klifitness Ltd, a company registered in England and Wales (company number 17314110) (“Avalon Labs”, “we”, “us”). We are the controller of the personal data described in this policy. You can contact us about privacy at avalonlabs2026@gmail.com.
What we collect
- Orders: name, billing and delivery address, email, phone number, order contents and payment status.
- Enquiries: the details you send through our contact form, email or WhatsApp.
- Checkout confirmations: the acknowledgements you tick at checkout (terms, age 18+, research use) and when you ticked them.
- Technical data: IP address, browser and device information, and cookies needed to run the shop and keep it secure.
Why we use it and our lawful basis
- To process and deliver your order and manage payment — performance of a contract.
- To answer enquiries and provide customer support — legitimate interests.
- To keep records required for accounting and tax — legal obligation.
- To protect the website against fraud and abuse — legitimate interests.
- Optional analytics cookies — only with your consent, which you can withdraw at any time.
Who we share it with
We share only what is needed with service providers who help us run the business: our website host, email provider, Royal Mail (for delivery) and our bank (for payment reconciliation). We do not sell your personal data.
How long we keep it
Order and accounting records are kept for six years after the end of the financial year they relate to. Enquiries are kept for up to two years unless they become part of an order.
Your rights
Under UK data protection law you can ask to access, correct or delete your data, object to or restrict its use, and ask for a copy in a portable format. Email us to make a request. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk).
Cookies
We use essential cookies to run the basket, checkout and security features. Optional cookies are only set if you accept them in the cookie banner.
